Love Promotional Products – Why Not Start Your Own T-Shirt Business?
The idea of running a t-shirt business is an exciting one, but before you get to it, make sure to learn the concept of the whole business to make it a success.
May 18, 2021

T-shirts are an essential fashion staple across the globe. Moreover, the international market for the customized T-shirt printing business is predicted to hit 10 billion US dollars by 2025. Customized t-shirts are not basic, off-the-shelf products. Instead, these are print on demand t-shirts, that are usually used for promotional products, swag merchandise and corporate giveaways.


Skillful entrepreneurs like you have recognized the popularity of T-shirts and have begun thinking about starting their own companies. It is a common decision for both Ecommerce and brick-and-mortar stores alike. As an e-business market, T-shirts are affordable to source out, have widespread appeal, and are easy to customize. To make this venture successful, you have to make decisions that enable your shop to stand out in the market. It's vital to look for high-quality outputs, to have unique T-shirt designs, and to learn the basics of branding strategy.


Here are a few essential actions you can do to start your t-shirt business online:


Look For the Right Niche of Your Online T-shirt Business

As an Ecommerce entrepreneur, starting an online T-shirt business can be challenging, and it might help to find a niche best suited for your particular business. If your designs and patterns are truly unique, either in terms of branding or materials used, the success of your venture will be considerably higher.


If you plan to build a niche T-shirt store, take the time to build out a comprehensive business plan. Furthermore, while brainstorming for your T-shirt concept and design, seek out and get inspiration from other online shops that you like the most. 


Design and make your T-shirt

If you are trying to launch an online business for your T-shirts, the design aspect is crucial. If the T-shirts you launch have proper printing and excellent design, you have a big chance of leading the market. 


It's easy and simple for competitors to bring excellent products to market, so you will want to secure an advantage at this stage. As much as possible, aim to be more creative and more original than your competitors. Being unique is an advantage, and introducing products that are positioned with outside-the-box ideas will keep customers excited about your company. Try out several options for T-shirt designs, keeping in mind that the goal is to deepen the associations your customer has between the product and the brand. 


Ask For Validation of Your T-shirt Designs

Once you have collected a few concepts and designs for your online T-shirt business, validate the concept by showing the designs to friends and family. You may be eager to assume that the graphics and styles you have created are ready for printing, but take negative feedback and constructive criticism seriously - It will support your product in the long run.


Source your Products

An excellent way you can stand out from your competitors is by sourcing high quality material for your shirts. If either the market or your consumers learn that your T-shirt products are shrinking or tearing after only a few wears, it will create a negative impression for your store. On the other hand, if you stock up with high-quality merchandise designed to last, your business will get excellent feedback that helps your business grow. For quality promotional t-shirts, you can rely on Imprint Genius to be your sourcing hero. 


Print your Desired Designs

Ensuring high print quality for your T-shirt products is essential for a thriving T-shirt business. If your customers see that the print is disappearing and cracking after washing, it will leave them unimpressed, not only by the merchandise, but by the brand as a whole. 


When it comes to quality control, you have a handful of options to ensure the best product makes it to your end-customer. You can contact a local print shop in your area to better understand the quality they can produce. Moreover, it is important to review your T-shirts' print condition before sending them to your customers.


Decide and Set a Selling Price

Another crucial stage of building a t-shirt business is pricing your product. The name of the game is “margin,” the difference between your product’s selling price and the associated costs. In terms of costs, you need to factor in the costs of sourcing the materials, printing the designs, and getting the product to your customer. 


Pick Your Business Model

If considering a local printing shop is costly for your business, think of another option like drop shipping. It is more accessible and affordable, plus you can run your store from anywhere in the world. All you need to do is communicate with the suppliers to print the design for your T-shirts and start with the drop shipping option with ease and security.


Set Up an Online Presence for Your T-shirt Business


For a T-shirt business, it is vital to know your target market and audience profile. In terms of product offering, a T-Shirt ecommerce shop can be very broad or very niche, with pros and cons associated with both strategies respectively. You need to choose your design carefully and consider the likes and interests of your audience. But what about your rivals? Are you supposed to watch them and see how they market their tees? Absolutely! Market research is a combination of learning from both your customers and competitors alike. 


Utilizing your time to engage in thorough business research and strategic planning will help you realize who your consumers are before marketing to them. The print on demand T-Shirt business is lucrative, and the right approach will ensure a quick and easy sell for your promotional products