Imprint Genius | Tips and Ideas To Get Your Swag Store Get Noticed
This article will help you explore what a swag store is, why it is essential, and how you can utilize both internal and external brand creation.
June 22, 2021

Do you use methods to make your swag store stand out from the rest positively?


Businesses should know how to make their swag store outstanding, but they fail to do so. It can be challenging getting more recognition and attention on the web, thanks to all the competition and the noise.


Fortunately, there is an excellent way to take your brand offline through company swag marketing. This article will help you explore what a swag store is, why it is essential, and how you can utilize both internal and external brand creation.

Imprint Genius_Swag Store

What Does Swag Store Mean?

Swag store products are promotional items companies use to promote their brand. It is usually given away not only to employees but also to prospective customers and clients.


Having a swag store aims to build a compelling brand engagement and recognition, penetrate markets, and boost sales.


So, what is included in swag items? 


There are several swag items a business can utilize for this purpose. For instance, you will find businesses including swag merchandise like outerwear, pens, water bottles, mugs, and USB drives.

What is the purpose of having swag?

The primary purpose of having business swag is to develop the perception and visibility of a brand. The expected result will depend on who the swag merchandise is given.


For instance, you are considering giving out company swag to most of your employees. It will boost their satisfaction and perform their job the best they can. Companies with an established business culture like this will have no issues with employees leaving their company. Having a distinct culture in the workplace is essential to business success.


But the purpose of swag is not all about keeping your workers happy or attracting the top talents in your company. Swag stores are also helpful for the company’s external branding. It is helpful to:


  • boost business recognition
  • make the brand stand out
  • establish authenticity promote customer loyalty
  • expand business marketing operations


This technique is proven effective compared to the other marketing methods.

What makes an excellent swag store idea?

If you consider using a swag store and providing swag items as part of your business strategy, you must choose merchandise with a purpose. You must get promotional products suited to increase lead generation rather than customer retention.


Below are the tips on choosing company swag.

Build Brand Awareness

If you are building awareness for your company, you must focus on swag merchandise that resonates and is memorable with your business. The ideas to keep in your mind are:


  • Put your brand logo in the center or front area, including the message which conveys your brand and other offerings.
  • Go industry-specific, especially if you offer branded wallets or if you’re a finance company.
  • Utilize social media to encourage swag recipients to create hashtags and share them with different social media platforms.

Generate Leads

If you want to drive more leads or sales, you might want to consider items that:

  • Valuable enough to stand out from the rest of the swag store items.
  • Provide incentives to make the recipient feel that they need to reciprocate.
  • It is made in good quality to set you apart from other businesses with cheap giveaways. It forms a good first impression and makes your swag store last longer.

Launches New Service Or Product

Getting recognition for a new service or product is vital to the success of your launch. With a swag store, you can help create a good impression and attention from the market. The best way to do it is to:


  • Use customized items. For instance, you are about to launch a health application, you can provide a branded vitamin water as your swag item.
  • Use the swag merchandise as an incentive to register to get the swag bag as the first client.
  • Host a related event for your launch and includes a customized branded technology swag or other functional merchandise.

Retain Clients or Customers

Retaining customers is essential, just like attracting new leads. If your business is a subscription-based model, you will realize how true this is. So to make sure that you are keeping your clients happy and satisfied, you must offer them customized swag items.