Swag Store | 3 Easy Ways To Handle Merchandise For Events

If you’re a business owner, event planner, or organizer of any kind, merchandise such as Swag Store products is something you have to plan for. Whether it be at an in-person event or online, there are many different ways to handle this aspect of events and make merch one less thing you have to worry about. With these three easy steps, we’ll discuss how to do just that.

Set-up Your Customer Merchandise Store

If you’re hosting an event where people will be taking promotional products, such as t-shirts or other items with your company’s logo on them, it will make sense to have a point of sale system set up. Many different online stores offer this service. Still, some businesses may wish to look for in-person solutions instead.

The idea is to make shopping more of a convenient experience by eliminating the need for wait time in checkout lines. The customer will purchase their item and leave without having to give out credit card information. They may not have the information on them.

This kind of customer convenience is also an easy solution for companies who work with virtual events - have someone walk around handling the transactions and giving customers their receipts to help lessen any problems related to security concerns. The more simple things get, the better!

Send The Gift Credit for In-store Use

Having a gift card or certificate program is one of the best ways to get new customers while still retaining your loyal ones. These are incredibly effective marketing tools that can be readily displayed at the cash register for instant access when you purchase them.

Gift cards are a great way to encourage shoppers into your store, but they’re not without their drawbacks. Customers will often leave with more than what was on the card in exchange for just paying some of the prices. It is beneficial for them, and it helps you make money too!

Deliver Quality and Value

Many business people think that all they need to do is deliver value to their customers, but this could not be further from the truth. For a company or an individual’s success in any field of work, one must find suppliers with high-quality goods at competitive prices. It is a task that can often be difficult and very time-consuming.


The best way to tackle event merchandising is with a plan. Once you have your game plan in place, it’s easy to find the items that fit your budget and timeline. All three of these strategies are easy-peasy and will make your life as an event planner much, much more manageable.

If you’re still hesitant to handle merchandise for events, you may seek professional help from Imprint Genius. Our mission is to create the next generation merch management technology. We are dedicated and passionate about our industry. We need to share as much knowledge with others to keep progressing forward.